How much is too much? I saw a link on Twitter to another writer talking about doing “too much” promoting.
I think we can agree on some things in this regard: people who only promote and never interact with potential readers or actual colleagues. Not “too much” as much as the wrong focus.
I know a writer who’s always claimed that “cream rises” — I.e. quality always gets found. I think folks like Austen and Van Gogh would have been happier if their genius had been recognised more while they were alive.
But it does seem at times to be too much — doesn’t it?